Gamechanger Surveys is a specialist consultancy that combines the rigour of social research with the creativity of game design to help organisations hear from tamariki (children) and rangatahi (young people).

Our mission is to empower organisations to hear and act on the voices of children and young people through gamified research solutions and data-driven insights.

Our Story

We help organisations hear and act on the voices of children and young people through bespoke, gamified research and engagement.

After decades leading social research and evaluation projects, Alex Woodley had grown frustrated with traditional surveys. Again and again, they failed to capture the authentic voices of children and young people.

Alex teamed up with award-winning game designer Demi Schänzel, whose career has been dedicated to designing playful and compassionate technologies. Together, they founded Gamechanger Surveys to combine the rigour of research with the fun of game design. From the beginning, Gamechanger has been more than a tool. It is a multidisciplinary team of researchers, designers, storytellers, and sound specialists dedicated to creating a safe, enjoyable platform that amplifies children’s voices and transforms them into future-ready insights.

Our surveys are available for Windows and MacOS computers

Our Services

We offer a number of services depending on the needs of you and your community.

Surveys

Our surveys are uniquely tailored to be as playful and accessible as possible, no matter the needs of your community. We handle everything from the the initial consultation and construction of the survey, through to the final data analysis and report.

Games

Our video game experiences, best suited for museums and similiar exhibitions; with a specific focus on education, playfulness, and accessiblity.

Our Team

Each of our team members brings their own expertise, from social research and compassionate design to creative storytelling and musical innovation, all contributing to our mission of making technology and research more inclusive, engaging, and impactful for everyone.

Alex Woodley

Project Lead

Demi Schänzel

Lead Designer

Eloise Woodley-Phillips

Lead Data Analyst

Isaac Woodley-Phillips

Composer

Our privacy and safeguarding policy

Due to the sensitive nature of the work we conduct, the safety and security of the participants we gather data from is one of our core priorities at Gamechanger Surveys.

This policy sets out how we ensure the safety, privacy, and wellbeing of children and young people using our platform. We are committed to creating a safe, respectful, and positive environment where children can share their views and experiences without risk of harm.

Need a survey?

We would love to hear from you!